Driven by science. Powered by passion.
Meet CitrUS
Neil has always been passionate about the communication of science. That passion has enabled Neil to provide strategic commercialization support to companies bringing new assets to market, ensuring launch success by clearly and consistently communicating the scientific, clinical, and real-world evidence to support competitive differentiation and value. Neil immerses himself in the scientific data looking for the ‘edges’ that can be exploited to compete successfully.
As a serial entrepreneur Neil has founded innovative, market-leading agencies and built them into successful businesses by hiring talented professionals and empowering them in a culture of teamwork, respect, hard work, and fun. In bringing together the talented teams that comprise Citrus Health Group Neil has established the building block for a market-leading new business that will bring innovative solutions to clients in a world that will be greatly impacted by the change precipitated by artificial intelligence (AI). This will be the greatest challenge the healthcare communications industry has faced in its lifetime, and it will require strong leadership, innovative thinking, and empathetic change management.
Neil is a member of ISMPP and serves as Co-Chair of the Small Companies and New Professionals Education Committee. When he isn’t working, he is cooking something to pair with a great bottle of wine, playing golf, listening to music, traveling, and trying to stay in shape. Above all else Neil’s real pleasure is spending time with family including his much beloved dogs.
Nicole is the Chief People & Culture Officer of Citrus Health Group. With a natural curiosity and hunger for learning, Nicole thrives on discovering creative solutions to today’s complex people challenges, and approaches obstacles as an opportunity for growth, leveraging her diverse skill set to drive positive change. Nicole’s desire to understand human nature by recognizing the nuances of behavior that shape interactions and relationships makes her a trusted confidant and collaborator. These attributes are essential as Citrus continues to grow and evolve and we integrate additional talent into our team. Nicole holds a B.S. in Business Administration with a concentration in Human Resources Management from Bloomsburg University.
Outside of Citrus, Nicole enjoys immersing herself in a new book, chatting about her favorite Peloton instructors, practicing self-care through running, yoga, and Orangetheory fitness, and curating the perfect playlist for every occasion.
Sue was a co-founder of MedLogix Communications where she spearheaded client services and the meetings engagement team, achieving steady growth by prioritizing quality, client and staff retention, and a strong business development effort. In her new role as Chief Operations Officer, Sue is dedicated to managing the integration of acquired businesses, optimizing corporate operations, and providing the Citrus Health team with the tools necessary to deliver exceptional services.With a deep commitment to supporting rare disease patient advocacy organizations, Sue oversees the meetings and engagement team, orchestrating impactful engagement through in-person, hybrid, and virtual events. Additionally, she leads the Omnichannel communications team, driving innovation and connectivity across various channels to enhance engagement.
Sue’s personal interests include downhill skiing, pickleball, travel, and most recently golf but her primary passion is her family and new addition, Cooper, a micro golden doodle.
As Chief Commercial Officer, Zeke is focused on driving growth to ensure long-term success. With a blend of strategic thinking, innovative ideas, therapeutic knowledge, and leading-edge scientific expertise, Zeke delivers positive outcomes for clients.Zeke enters every client engagement with the belief, and goal, that Citrus “will be the best part of your day.” Guided by leadership principles, high levels of motivation, and a caring management style designed to excite and inspire, Zeke helps the company consistently achieve excellence and exceed our client’s expectations.Gaining a wealth of experience in senior roles at Merck & Co, Inc., Cardinal Health, JK Associates, Inc., and the Fishawack Group of Companies, Zeke has an understanding of what is required to successfully launch innovative products in the life-sciences industry. That experience motivated Zeke to launch two full-service, highly successful medical communications agencies, JK Associates, Inc and legacy Citrus Health. These learnings, and expertise, are applied daily in his role as CCO.Zeke is a member of the International Society of Medical Publication Professionals (ISMPP) and the Medical Affairs Professional Society (MAPs). He served as a Visiting Faculty member for Lehigh University’s Baker Institute for Entrepreneurship, Creativity, and Innovation and received his B.S. in Finance from Lehigh University.
Zeke’s interests include travel, cycling, fitness, and family.
Jeff is a distinguished leader in the field of scientific communications with more than three decades of experience helping clients bring innovative products to the market to improve patients’ lives. Jeff has a talent for building high performing teams. His strategic vision, coupled with a commitment to fostering a culture of collaboration and excellence, has empowered his teams to drive growth and deliver impactful results for clients in the biotech, medical device, and pharmaceutical industries. Prior to his role as President, Scientific Communications at Citrus Health Group, Jeff has successfully led small and large agencies, expanded their capabilities, and played a pivotal role facilitating their acquisition.
Beyond his professional achievements, Jeff treasures spending time in the mountains or by the beach with his family, including his wife and four children. As an avid sports enthusiast, Jeff enjoys a great game. He is also an active member of St. James church in Basking Ridge and remains committed to making a positive impact in both his personal and professional life.
Rob is the Group Finance Director at Citrus. A skilled financial executive with extensive experience in financial management, corporate finance, and accounting, Rob has a proven track record of driving financial growth and operational efficiency. Rob has consistently delivered results in challenging and dynamic business environments. With a strong commitment to transparency and integrity, Rob is dedicated to upholding the highest corporate governance and financial stewardship standards. Before joining Citrus Health Group, Inc. Rob was the Global Financial Controller for Inizio, where he was responsible for all aspects of financial reporting and external audit. Rob holds a degree in Accounting from Rider University and remains actively engaged in professional development and industry trends to stay at the forefront of financial innovation.
Rob’s interests include golfing, skiing, hiking, and the history of the American Revolution
an impact together
